Discipline
Motivation is an unfaithful mistress. She comes when she wants, fills you with promises, then disappears when you need her most. Monday night you burn. On Tuesday morning, you squelch the alarm.
This garment is an antidote.
The front is a perfect circle. Strict. Cold. Minimalist. He doesn't negotiate. Back is the order you must give yourself every day when the desire is not there: DO IT BORING.
It's not sexy. It's not exciting. This is not meant to be posted on Instagram. It's made to be worn in the silence of 6 a.m., when no one is looking and everything is at stake.
Wear it on days you don't feel like it. Those days are the only ones that really matter.
The Message: Tone-on-tone embroidered circle on the left / DO IT BORING. printed in strict capital letters on the back.